SEO, AEO, and GEO - the three layers
SEO gets you ranked in traditional search. AEO (Answer Engine Optimization) gets you into voice answers and featured snippets. GEO (Generative Engine Optimization) gets you cited by AI engines like ChatGPT and Perplexity. Modern sites need all three.
I build them in from the start - this portfolio itself uses the same structured data, llms.txt, and citable content patterns as proof of practice.
- Metadata, canonicals, sitemaps, semantic HTML
- JSON-LD structured data for rich results
- Core Web Vitals (LCP, INP, CLS)
- llms.txt + question-shaped content for AI citation
